Tag Archives: Service

How to justify your commission with a Buyer Bill of Rights

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As the real estate landscape changes, thanks to recent commission-related lawsuits, pressure is being levied on buyer agents to demonstrate their value to potential clients.  Continue reading →

Is your business on life support? Check the health of your database

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Frustrated with a lack of leads or a lack of conversions? Troy Palmquist offers insights and tools to help you give your CRM a checkup. Continue reading →

ERA president offers 5 tips for brand new real estate agents

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ERA’s Alex Vidal offers words of wisdom and advice for real estate agents launching their careers in the uncertain 2024 market. Continue reading →

6 steps to driving growth through corporate social responsibility

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When you get clear on your mission and your brand’s culture, The Agency’s Rainy Hake Austin writes, you can create positive and sustainable initiatives as you forge community partnerships. Continue reading →

Stop selling simply bricks and mortar. You’re selling a lifestyle

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Each sale is less about the physical property and more about selling a vision, Adria Lawrence writes. It’s about painting a picture where work-life balance, leisure and personal growth coexist. Continue reading →

This Black History Month, do more to promote Black homeownership

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It’s incredibly frustrating to see how misunderstood and divisive DEI efforts are, broker Janel Randall writes. Real estate professionals work every day to debunk myths around Black homeownership. Continue reading →

The real estate agent’s guide to crafting powerful client personas

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Knowing who you’re talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting an effecti client avatar. Continue reading →

Mauricio Umansky’s top tips for retaining agents in 2024 

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If you want to optimize agent performance and grow your business, Mauricio Umansky writes, lean in to fostering their talent, innovation and satisfaction. Continue reading →