TikTok is the most powerful lead gen tool you’re probably not using

Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation. Continue reading

7 social media hacks every real estate agent needs

In a competitive market, these simple but powerful strategies from Alyssa Stalker can help agents boost visibility, grow engagement and generate real leads without feeling stretched thin. Continue reading

How to use Instagram to generate more real estate leads in 2025

Improve your reach and land more leads with advice from Adam Morejon and Rick Guerrero on social media marketing that works. Continue reading

Madison ‘TheNYCAgent’ Sutton leaves BHS for SERHANT.

Seven months after joining Brown Harris Stevens, real estate agent and TikTok phenom Madison Sutton has jumped ship to SERHANT. Sutton and her five-person team will operate under broker Sean McPeak, who also found early success at BHS and Halstead. Continue reading