Tag Archives: social media marketing

4 barriers to communication that cause your audience to tune out

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We’re all fighting to get our brand voices heard in today’s crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication. Continue reading →

AI, AI, AI: Ads, oversight and the age of the algorithm

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From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes. Continue reading →

Stage yourself to sell: Your personal brand toolkit

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A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you’ll find an enthusiastic audience of buyers and sellers who need you. Continue reading →

Conferences are goldmines (if you know how to film them)

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Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading →

Conferences are goldmines (if you know how to film them)

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Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading →

Conferences are goldmines (if you know how to film them)

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Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading →

In the World of AI, Are Designations Dead?

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“Do I still need to invest in an expensive designation course when AI can generate a three-day crash course on everything from negotiating to social media marketing?” Join Craig Rowe and Toby Schifsky as they delve into the rapidly evolving… Continue reading →

Does your social media suck? Take this summer marketing audit

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If your social media isn’t getting the traction you want, it’s not always about doing more, Kyle Basila writes. Sometimes, it’s about doing everything more intentionally. Continue reading →

The rise of punk rock kindness: What Superman teaches us about content that sticks

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Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating … Continue reading →

Announcing the Realtor.com® PRO Resources hub on Inman.com

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The resource center will showcase Realtor.com® tools and content and extend its commitment to helping real estate professionals. Continue reading →