Tag Archives: social media marketing

Turn 1 short video into 3 posts: How to scale your content with AI

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Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help repurpose and rethink your content marketing. Continue reading →

55 power users spill their AI secrets to a slicker real estate workflow

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Today’s brokerage-provided AI tools still take a backseat to third-party chatbots for many agents. With new products rolling out later this year, real estate leaders believe that may change. Continue reading →

How a 2008 bankruptcy fueled a top team leader’s comeback

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On this episode, The One Team leader, Byron Lazine, shares his journey from submarine mechanic, to bankruptcy, to top Connecticut team leader and CEO of BAM. Continue reading →

From TikTok to memes, the battle over who shapes culture

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The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading →

Surviving Year 1: Honest lessons from agents who made it

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Your first year as a real estate agent can be messy, Martha Melendez writes, but it forges the kind of grit that no class or seminar ever could. Continue reading →

Decoding real estate’s AI liftoff, and where it’s headed next: Intel survey

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Adoption of AI tools is accelerating in the brokerage world as new models unlock additional productivity options for some of the most engaged users. Intel asked hundreds of agents how their workflow has changed. Continue reading →

Outrage, emojis, a Cracker Barrel flop: Lessons from a volatile feed

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From Charlie Kirk’s death to Cracker Barrel’s logo flop, this week proved how volatile feeds can be. For agents, the lesson is simple: Pause, plan and post with care. Continue reading →

This real estate agent faked it ’til she made it. Social media paved the way

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When Marie Lee started out as an agent in Nashville, she had a small sphere and not much to build a business on. But she used social media to show that she was an active agent — even if she had to fudge the details a bit. Continue reading →

How this agent went viral by falling in love with the home in his TikTok video tour

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Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his viral moment came by way of a spontaneous home tour. Continue reading →

Fall marketing trends: PSLs, plot twists and pop culture plays

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Pumpkin season is officially in session. From viral fall memes to Gen Z’s secondhand style takeover, here’s how to tap into this year’s autumn trends — and what they mean for your marketing.
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