Tag Archives: social media marketing

How Opendoor’s CEO resignation underscores the power of visibility

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Being visible is not optional, communications expert Cristin Culver writes. It’s fuel for growth, and now, it’s an existential imperative. Continue reading →

How 1 newbie real estate agent gets 75% of her clients by insulting people on Instagram

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Early in her career, Kaitlin Hannig found a supportive group of female real estate agents on Instagram and quickly realized the social platform could help grow her business. Two years later, 75 percent of her business is generated that way. Continue reading →

Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?

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GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Continue reading →

Inman On Tour Texas 2025 Agenda is Live

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Inman On Tour Texas is back for 2025, bringing together the industry’s top agents, brokers and thought leaders for a one-of-a-kind event. Continue reading →

HGTV who? TikTok, not reality TV, took this broker’s business to another level

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Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into the stratosphere. Continue reading →

Rocket hires Viral Nation as first social media agency of record

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After amplifying Rocket’s Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant cut through noisy social media feeds by showcasing real client stories. Continue reading →

Instagram’s 3 new updates get personal. Too close for comfort?

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Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes. Continue reading →

TikTok is the most powerful lead gen tool you’re probably not using

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Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation. Continue reading →

After 40 years in business, this Utah real estate broker gets a client a week through TikTok

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“Others are all doing the same thing, so I’m doing something different,” said Babs De Lay, a top 5 percent broker who recently began growing a large following on social media. Continue reading →

All shock, no chill: The rise of outrage marketing in the viral era

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In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk. Continue reading →