Tag Archives: social media marketing

WATCH: 4 video strategies I used to navigate the last downturn

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Consistently creating and posting your video content on social media helps you stand out and make an impact in your market. Continue reading →

How many Instagram Stories should I do a day?

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Instagram Stories operate differently than other features like Posts and Reels. Sue “Pinky” Benson helps you learn how to make them work for your real estate business. Continue reading →

7 educational posts that belong in your social media rotation

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You need more than pretty pictures in your social media feed, luxury marketing expert Laura Stace writes. Make sure you are educating potential clients with your content as well. Continue reading →

3 Instagram alternatives so you never have to cold call again

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Whether you’ve always hated cold calling or never started in the first place, these ideas from social media strategist Michelle Berman-Mickel, will help you lead gen on Instagram instead. Continue reading →

Am I too old to post on Instagram?

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Instagram isn’t just for 21-year-old would-be models. Sue “Pinky” Benson shares why Gen-X is the fastest-growing group on the platform and why you should be there, too. Continue reading →

A 4-decade first, TopProducer rolls out lead-gen features

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“Before coming to the market with our first lead product to connect consumers with real estate professionals, we wanted to create even more meaningful conversations for agents by enhancing our proven lead engagement technology,” TopProducer’s Kerm Folt… Continue reading →

When it comes to Instagram, how personal is too personal?

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Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement, writes social media expert Maris Callahan Messervey. Continue reading →

Your business shouldn’t advertise for Memorial Day. Here’s why

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Should you advertise for Memorial Day? Jessi Healey, a previous military spouse and social media expert sounds off on what is and isn’t appropriate over May’s annual three-day weekend. Continue reading →

Should you follow everyone who follows you on Instagram?

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Sue “Pinky” Benson tells you how to tell the difference between legit Instagram followers and those who are boosting your count without adding value. Continue reading →

The real estate agent’s guide to marketing with Instagram

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As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing. Continue reading →