Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing

Find your winning formula for a bigger, brighter 2026, and stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes. Continue reading

Head of Instagram: You’re missing reach if you don’t do these 5 things

Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026. Continue reading

Everything you need to know about social media in under 1,100 words

Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes. Continue reading

AI slop is flooding social feeds and reshaping real estate marketing

AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need stronger authenticity, clearer messaging and real expertise to stand out. Continue reading

The end of ‘just listed’ marketing (and what to do instead)

Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026. Continue reading

What ‘6-7’ reveals about the new real estate attention economy

A chaotic meme with no real meaning ended up revealing how fast attention moves now and why that speed matters for anyone trying to reach consumers. Continue reading

Inman is celebrating 30 years of community, and you’re invited

For 30 years, Inman Connect events have been based on a simple belief: That big change happens when people come together. Continue reading

3 essential AI prompts to make real estate writing easier than ever

Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy. Continue reading

What Starbucks, TikTok and Taco Bell can teach us about marketing

From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention. Continue reading