How to turn your Facebook friends into Instagram followers

Many agents are making mistakes when it comes to building their presence on Instagram. Marketing coach Michelle Berman Mikel shares her essential tips for making your friends your followers. Continue reading

WATCH: Getting real about using Instagram Reels with mother and son duo at ICLV

Learn how to use Instagram Reels to not only grow your business, but earn money too with mother-son duo Markli Lemons-Ryhal of ReMarkiTable, LLC and Skyler M. Lemons of EXIT Strategy Realty. Continue reading

WATCH: The rise of the real estate influencer

How is the role of the agent evolving and how can you use the power of your personal brand in new ways? Moderator Kendall Bonner speaks with experts Sean McPeak, Giselle Ugarte, and Glennda Baker at ICLV Continue reading

How to handle an agent’s social media post gone sideways

In this monthly column, Anthony Askowitz explores a hypothetical real estate situation from both sides of the broker/agent dynamic. This month’s situation: A seasoned agent takes the leap into social media, only to have it backfire on her and require g… Continue reading

Is your Facebook page a ghost town? 5 mistakes that scare off clients

Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing. Laura Stace offers tips to get you started or help you take your Facebook game to the next level. Continue reading

Is ‘shift’ the new ‘pivot’? 5 ways to generate listings in a rocky market

For agents looking to change their listing generation strategy in a shifting market, top agents Jonathan Spears and Lauren Rosin shared their tips at Inman Connect Las Vegas on Wednesday. Continue reading

Chime stays busy in 2022, rolls out Social Studio marketing tool

The company announced at Inman Connect Las Vegas, the tool allows a hands-off approach to social outreach and a way to promote without spending long hours devising a strategy. Continue reading

TikToker slams Airbnb host for renting out former slave cabins

Attorney Wynton Yates specifically called out an Airbnb listing called “The Panther Burn Cottage @ Belmont Plantation” in Greenville, Mississippi, which has since been removed from the site. Continue reading

‘It’s so hopeful!’ Drew Barrymore is every homeowner in viral TikTok

The “ET” actress may have solidified her spot in the public’s hearts with her unfiltered reaction after uncovering a hidden window during a home renovation project. Continue reading