Is ‘shift’ the new ‘pivot’? 5 ways to generate listings in a rocky market

For agents looking to change their listing generation strategy in a shifting market, top agents Jonathan Spears and Lauren Rosin shared their tips at Inman Connect Las Vegas on Wednesday. Continue reading

Chime stays busy in 2022, rolls out Social Studio marketing tool

The company announced at Inman Connect Las Vegas, the tool allows a hands-off approach to social outreach and a way to promote without spending long hours devising a strategy. Continue reading

TikToker slams Airbnb host for renting out former slave cabins

Attorney Wynton Yates specifically called out an Airbnb listing called “The Panther Burn Cottage @ Belmont Plantation” in Greenville, Mississippi, which has since been removed from the site. Continue reading

‘It’s so hopeful!’ Drew Barrymore is every homeowner in viral TikTok

The “ET” actress may have solidified her spot in the public’s hearts with her unfiltered reaction after uncovering a hidden window during a home renovation project. Continue reading

Don’t fear the content creators: Why Zillow Gone Wild isn’t bad for agents

Content creators are turning Zillow listings into cold hard cash, often with for-sale properties as the butt of the joke. But increasingly the attention is drawing interest from young homebuyers. Continue reading

5 low or no cost ideas for thrifty 1st year real estate agents

First-year agents are feeling the pinch in their pocketbooks now more than ever. Coach Darryl Davis offers some advice about how to make smart money moves that will push your business forward with low or no-cost ideas. Continue reading

Madison ‘TheNYCAgent’ Sutton leaves BHS for SERHANT.

Seven months after joining Brown Harris Stevens, real estate agent and TikTok phenom Madison Sutton has jumped ship to SERHANT. Sutton and her five-person team will operate under broker Sean McPeak, who also found early success at BHS and Halstead. Continue reading

9 low-cost and no-cost ways to grow your business

Although the temptation to spend money on fancy logos, direct mail drip campaigns, Facebook ads and online lead generators is real, your best investment is building relationships — and that doesn’t have to be expensive. Continue reading

Did Realogy land the Anywhere rollout? Experts split on strategy

Six branding experts share their thoughts on Realogy’s rebrand strategy, including its May soft launch and unique domain name, while sharing what the next steps should be. Continue reading