Coronavirus in the News: Separating Fact From Fiction

Since the beginning of the coronavirus pandemic in the U.S., the 24/7 news cycle has transformed into an even more rapidly changing landscape of information, and in some cases, misinformation. Now more than ever, it’s important to have a discerning eye… Continue reading

Email offers biggest returns for real estate marketing: Report

As the coronavirus disrupts face-to-face interactions, more agents may turn to online ads. A new report breaks down where they should spend their money. Continue reading

7 impactful ways to build your business while staying home

If you’re in an area where there’s a slow down, or maybe even a complete halt, use this time to beef up your business — from home. Here are seven things you can do from the comfort of your home to build future business. Continue reading

Dear Marketing Mastermind: How can I get the most out of my content?

You’re creating content, but how can you ensure that people respond? Find out what the Marketing Mastermind recommends to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms. Continue reading

How broker-owner Tim Collom merged his love of art and real estate

The owner of Tim Collom Realtor Group, Tim Collom, shared how he’s managed to keep his dedication to art alive while running one of Sacramento’s top indie brokerages. Continue reading

How to turn past clients into repeat business

The art of client loyalty has a lot to do with staying memorable and cultivating trust. As an agent, here are four things you should keep in mind when building and maintaining a relationship with your clients. Continue reading

Can AgentPortal’s pro-agent, free model survive scale?

The altruistic and agent-minded social networking site was designed to give agents a “safe space” for industry collaboration, but that very effort could hamper adoption. It will offer a free CRM, websites and digital business cards — all free. Continue reading

How to cut through the noise and learn to trust your gut

You should think carefully and set up some rules before blindly trusting the advice of others. There’s something to be said for developing self-confidence, knowing yourself and understanding what’s right for you. Continue reading