How to turn past clients into repeat business

The art of client loyalty has a lot to do with staying memorable and cultivating trust. As an agent, here are four things you should keep in mind when building and maintaining a relationship with your clients. Continue reading

Can AgentPortal’s pro-agent, free model survive scale?

The altruistic and agent-minded social networking site was designed to give agents a “safe space” for industry collaboration, but that very effort could hamper adoption. It will offer a free CRM, websites and digital business cards — all free. Continue reading

How to cut through the noise and learn to trust your gut

You should think carefully and set up some rules before blindly trusting the advice of others. There’s something to be said for developing self-confidence, knowing yourself and understanding what’s right for you. Continue reading

Dear Marketing Mastermind: Does my marketing comply with the code of ethics?

How does the code of ethics inform the way that you approach your marketing strategies and platforms? Get the Marketing Mastermind’s take in this monthly advice column. Continue reading

6 Instagram accounts you’ll love if you’re in real estate

From the glamorous to the absurd, these Instagram accounts will lift your spirits and provide you with useful information. Continue reading

Growing beyond a team: 10 things you should know as you scale

Take the journey with this team leader, and find out how he went from single agent to leading a team to breaking off into his own brokerage and what he learned along the way. Continue reading

What’s in a name? Why naming and personal branding matter

In her recent TEDx Talk, branding expert Stacey Ross Cohen explained that personal branding starts from birth. Find out how your personal brand — starting with your name — can help you make the first impression you want with clients and colleagues. Continue reading

Winter blues getting you down? Here’s how to chase them away

This time of year, it’s crucial to take care of yourself so you can stay healthy, happy and motivated. Here are a few ways to keep your spirit up all winter long.  Continue reading