How to build your pipeline through social media advertising

With the right strategy in place, social media is a powerful marketing tool for your business. Here’s how to build a social media marketing funnel to continually develop meaningful connections and find leads. Continue reading

5 ways to engage your community on Instagram

Social media can come in handy during times like this, especially when used correctly. By posting fun, engaging content and daily motivation, you can spread positivity while boosting your business. Continue reading

4 tips for generating new leads while staying home

Despite the current landscape, business must continue. From leveraging your lifestyle expertise to broadening your support network, here are a few tips to help you be proactive and stimulate interest in your business. Continue reading

7 steps for recession-proofing your business

Whether you are a single agent or a broker-owner, your response to the COVID-19 shutdown right now will have ramifications for months and years to come. Here are seven things you need to do right now to take charge of your finances and prepare for what… Continue reading

Agent Icon makes social media imagery a no-brainer

The on-demand marketing content provider debuted at Startup Alley two years ago, and at ICNY20, it revealed its newest feature, a slick, text-based social media content service that delivers, usually in minutes. Continue reading

Virtual Connections Have Never Been More Popular

Rich and Kirsten Meneghello and their daughter Lucy have dinner with Rich’s mom Margaret “Marge” Meneghello, 75, every Sunday, trading off between gathering at their house in southwest Portland, Ore., and Marge’s apartment a few miles away. But they’ve… Continue reading

9 ways to minimize the pandemic’s impact on business

When this situation turns the corner, there will be plenty of business to go around. Here are the actions you need to take now to ensure your business is healthy when things rebound. Continue reading

How to keep your social media healthy when you’re quarantined

With all the uncertainty, it’s crucial for you to be mindful of what you’re sharing on social media. As you’re working from home, here are a few ways to keep your social media streams healthy and relevant. Continue reading

Coronavirus in the News: Separating Fact From Fiction

Since the beginning of the coronavirus pandemic in the U.S., the 24/7 news cycle has transformed into an even more rapidly changing landscape of information, and in some cases, misinformation. Now more than ever, it’s important to have a discerning eye… Continue reading

Email offers biggest returns for real estate marketing: Report

As the coronavirus disrupts face-to-face interactions, more agents may turn to online ads. A new report breaks down where they should spend their money. Continue reading