Tag Archives: Social Media

Compass adds new AI marketing tool to its tech platform

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The new tool comes during a year of heightened interest in artificial intelligence. It’ll help agents write listing descriptions, craft social media posts and more. Continue reading →

Which is better for Instagram posts: Just listed or just sold?

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This week, Sue “Pinky” Benson shares her insights into creating more relevant, engaging content for your Instagram followers. Continue reading →

Rechat, a mobile-first marketing standout emphasizing collaboration, strategy: Tech Review

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Rechat is a full-featured marketing app for tech-forward brokerages and teams that have a handle on how to capture their market. Continue reading →

Who should I follow on Instagram for real estate posts?

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Every week Sue “Pinky” Benson answers your most pressing Instagram questions. This week, she’s helping you find a new real estate account to follow for inspiration. Continue reading →

‘$100K jail cell’: Social media drags price point of Texas tiny homes

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Is this mini-floorplan a sign of “shrinkflation” in housing? This month, the internet weighed in on Lennar’s idea of affordability at a tiny-home community in San Antonio. Continue reading →

Facebook referral groups are a joke. Here’s how to improve them

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Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Sue “Pinky” Benson. There’s a better way, and Benson is here with a breakdown of how to improve them. Continue reading →

Glennda Baker is recognized by her stars anywhere. That’s the point

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Brokerages need agents and their personal brands, more than agents need the backing of brokerage brands Baker argued at Inman Connect on Thursday. “My name is Glennda Baker, and I am a brand.” Continue reading →

Katie Lance: ‘We’re in a big moment with ChatGPT and AI’

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At ICLV, the social media consultant offered a prescription for using AI and ChatGPT in your real estate business, from marketing to customer service to automated lead gen. Continue reading →

Leverage AI for your social strategy in 2024 — but maintain authenticity

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The AI revolution is officially upon us. There’s a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect on Tuesday. Continue reading →

Share your Inman experience. It’s an investment in your business

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Sharing your Inman experience, or any real estate conference for that matter, on social media is actually a smart move, agent, host and comedian Karen Stone writes. Continue reading →