The activity with best ROI? It’s old-school networking, Intel poll shows

Agents are doubling down on networking to drive business in tough times, according to results from the Inman Intel Index, excerpts of which are available to Select subscribers for the first time. Continue reading

David Marine on AI, storytelling and being ‘dunked’ by Shaq at Gen Blue

The Coldwell Banker CMO sat down with Inman to discuss some of the highlights from the real estate company’s Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O’Neal. Continue reading

5 fresh, must-try ChatGPT strategies for next-level results

Artificial intelligence tools like ChatGPT provide unprecedented leverage when you know how to use them effectively. Jimmy Burgess and Andy Beal offer strategies to help you make the most of this game-changing tech. Continue reading

How to keep social media from becoming all-consuming

Feel like you have to be everywhere all the time? Studies show too much social media is bad for you. Here’s how indie broker Pam Blair keeps a healthy relationship with her feed. Continue reading

Compass adds new AI marketing tool to its tech platform

The new tool comes during a year of heightened interest in artificial intelligence. It’ll help agents write listing descriptions, craft social media posts and more. Continue reading

Which is better for Instagram posts: Just listed or just sold?

This week, Sue “Pinky” Benson shares her insights into creating more relevant, engaging content for your Instagram followers. Continue reading

Rechat, a mobile-first marketing standout emphasizing collaboration, strategy: Tech Review

Rechat is a full-featured marketing app for tech-forward brokerages and teams that have a handle on how to capture their market. Continue reading

Who should I follow on Instagram for real estate posts?

Every week Sue “Pinky” Benson answers your most pressing Instagram questions. This week, she’s helping you find a new real estate account to follow for inspiration. Continue reading

‘$100K jail cell’: Social media drags price point of Texas tiny homes

Is this mini-floorplan a sign of “shrinkflation” in housing? This month, the internet weighed in on Lennar’s idea of affordability at a tiny-home community in San Antonio. Continue reading

Facebook referral groups are a joke. Here’s how to improve them

Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Sue “Pinky” Benson. There’s a better way, and Benson is here with a breakdown of how to improve them. Continue reading