Move over New York, here comes Charleston

In the U.S., 24-hour cities essentially translate to our gateway cities: Boston, Chicago, Los Angeles, New York, San Francisco, and Washington, D.C. Meanwhile, 18-hour cities are the markets with above-average urban population growth. Continue reading

Toward an effortless closing experience

With my last article, I outlined how the current closing process leaves so much to be desired. The system is more or less broken as designed when the consumer at the heart of the transaction has anything short of an excellent experience.
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Watch: How to access off-the-record luxury sales

Some real estate agents have to be secret agents as well. That’s because, in every global city, there are off-market properties that are never going to be listed openly. Continue reading

The unique loan program (and creative marketing) that drives home sales

With home prices at record highs, what are today’s 20- and 30-year-olds most interested in? Considering that Gen Z and millennials account for 55% of HGTV’s audience, fixer upper properties are a good bet. Continue reading

Zillow partners with Giveback Homes to help agents rebuild

I celebrated my first anniversary at Zillow recently and there are a lot of reasons why I am excited about year two. One aspect of Zillow that initially drew me here and continues to be important to me is the corporate culture of giving. Continue reading

Considering new tech? Make sure it hits these 4 marks

Moving a real estate business onto a new technology platform doesn’t have to be frustrating or overly time-consuming. When the new product can raise productivity and transform business, tech users have even more motivation to take the leap and make the… Continue reading

Is starting a team right (or wrong) for you?

If you have more leads than you can handle or a work-life balance problem that time-management techniques haven’t been able to fix, you may be thinking of starting a team. A high-performing real estate team can be a great way to share the burden of man… Continue reading

The Nanny Cam and other privacy issues in real estate

They’re everywhere: doorbell cameras in the entryway. Security cameras on the roof. Spy cams in the living room. And who can blame homeowners for embracing them? They want to protect their family, their investment. Continue reading

Serve your sphere with social media

Social media has evolved from a fun forum to a powerful, brand-building tool for real estate. It has its own rules and its own best practices. But when real estate professionals consider their Facebook, Twitter, Instagram strategy, there are conflictin… Continue reading

Email marketing isn’t dead. But how you use it might be.

Every time industry pundits from across verticals proclaim that the inbox is on the outs, research says otherwise. That’s because email marketers do what any business, channel, or even lifeform must do to survive: they evolve. Continue reading