How to market a listing from staging to social media

Regular Inman contributor Christy Murdock Edgar talks all things marketing with Interior Marketing Group (IMG) founder and CEO Cheryl Eisen in this q-and-a session that’s full of insights for agents and brokers. Continue reading

5 ways to keep your seller’s expectations in check

Sellers often have their own ideas of what the selling process looks like. When these notions surface, you’ll have to address them head on and set your sellers straight. Here are five ways to address seller concerns before they become outrageous expect… Continue reading

5 tips for getting multiple offers in a tough market

A perfect storm of savviness and good planning helped this agent’s listing quickly attract several offers in New York’s difficult market environment. Here are six steps for recreating that situation to get your listing sold faster. Continue reading