Tag Archives: Super Bowl

5 real estate takeaways from this year’s Super Bowl ads

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Think of every interaction with a client and prospective client as your 30-second commercial, Century 21’s Tori Keichinger writes. How will you break through? Continue reading →

Rocket, Redfin, Uber Eats and the algorithm-driven Super Bowl shift

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The Super Bowl is still the biggest stage in advertising, but the smartest brands aren’t treating it as a one-night spectacle. This year’s most effective campaigns show how the Big Game has become a credibility signal, one that feeds algorithms, extend… Continue reading →

Trending: Super Bowl ad wins, fails and media literacy lessons

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From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever. Continue reading →

Rocket Companies takes Super Bowl ad rivalries to new heights

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Rocket’s 60-second “Own the Dream” Super Bowl ad featured a live singalong by thousands of fans to John Denver’s “Take Me Home, Country Roads.” Continue reading →

Homes.com aims for touchdown with 2 more 2025 Super Bowl ads

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CoStar Group is launching Homes.com back into the spotlight on Sunday with a pair of 30-second Super Bowl spots from ad agency RPA starring Dan Levy, Heidi Gardner and Morgan Freeman. Continue reading →

Rocket is deploying scalable AI across an entire fintech platform

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Ahead of his Connect NYC appearance, CEO Varun Krishna details the mortgage giant’s ambitious goals to grow its purchase loan business in 2025 by building closer ties to real estate agents and mortgage brokers. Continue reading →

CoStar maintains winning streak and grows revenue yet again in Q4

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CEO Andy Florance touted his company’s residential portal Homes.com as the “fastest growing residential property site in the United States” in a new earnings report released Tuesday. Continue reading →

CoStar to spend a billion dollars on marketing in fight for portal crown

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The company plans to advertise during the Super Bowl and other major cultural events in what it describes as the “biggest marketing campaign in real estate history.” Continue reading →

CoStar takes portal war to YouTube, promises new platform

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In three star-studded advertisements for Homes.com that appeared on YouTube over the weekend, the CoStar Group teases a “revolutionized” shopping experience ahead of Super Bowl Sunday. Continue reading →