Tag Archives: Super Bowl

Trending: Super Bowl ad wins, fails and media literacy lessons

By | | Uncategorized
Comments Off on Trending: Super Bowl ad wins, fails and media literacy lessons

From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever. Continue reading →

Rocket Companies takes Super Bowl ad rivalries to new heights

By | | Uncategorized
Comments Off on Rocket Companies takes Super Bowl ad rivalries to new heights

Rocket’s 60-second “Own the Dream” Super Bowl ad featured a live singalong by thousands of fans to John Denver’s “Take Me Home, Country Roads.” Continue reading →

Homes.com aims for touchdown with 2 more 2025 Super Bowl ads

By | | Uncategorized
Comments Off on Homes.com aims for touchdown with 2 more 2025 Super Bowl ads

CoStar Group is launching Homes.com back into the spotlight on Sunday with a pair of 30-second Super Bowl spots from ad agency RPA starring Dan Levy, Heidi Gardner and Morgan Freeman. Continue reading →

Rocket is deploying scalable AI across an entire fintech platform

By | | Uncategorized
Comments Off on Rocket is deploying scalable AI across an entire fintech platform

Ahead of his Connect NYC appearance, CEO Varun Krishna details the mortgage giant’s ambitious goals to grow its purchase loan business in 2025 by building closer ties to real estate agents and mortgage brokers. Continue reading →

CoStar maintains winning streak and grows revenue yet again in Q4

By | | Uncategorized
Comments Off on CoStar maintains winning streak and grows revenue yet again in Q4

CEO Andy Florance touted his company’s residential portal Homes.com as the “fastest growing residential property site in the United States” in a new earnings report released Tuesday. Continue reading →

CoStar to spend a billion dollars on marketing in fight for portal crown

By | | Uncategorized
Comments Off on CoStar to spend a billion dollars on marketing in fight for portal crown

The company plans to advertise during the Super Bowl and other major cultural events in what it describes as the “biggest marketing campaign in real estate history.” Continue reading →

CoStar takes portal war to YouTube, promises new platform

By | | Uncategorized
Comments Off on CoStar takes portal war to YouTube, promises new platform

In three star-studded advertisements for Homes.com that appeared on YouTube over the weekend, the CoStar Group teases a “revolutionized” shopping experience ahead of Super Bowl Sunday. Continue reading →

Fresh off Super Bowl baby bump, Rihanna’s starter home hits market

By | | Uncategorized
Comments Off on Fresh off Super Bowl baby bump, Rihanna’s starter home hits market

The seven-bedroom Beverly Hills home was also occupied by John Legend and Chrissy Teigen from 2016 to 2021. After an initial unsuccessful offering of $19.25 million, the current owner is attempting to offload it at a loss. Continue reading →

How to build a deeper referral base: Prioritize local, engaging content

By | | Uncategorized
Comments Off on How to build a deeper referral base: Prioritize local, engaging content

MoveMeToTX Team Leader Katie Day shared with attendees at Connect Now strategies for engaging with past clients to keep referrals flowing. Continue reading →