Boost your local SEO with unique, community-specific content

Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes. Continue reading

Mom-and-pop flippers make the dream of homeownership a reality

Small real estate investors have a role to play in improving affordability and inventory, trainer Bernice Ross writes, and can be a key part of growing your real estate business. Continue reading

Brett Miles returns to Brown Harris Stevens after exiting Official

The broker and new development expert first started his real estate career at Brown Harris Stevens. In March, he had been tapped by Official to serve as a founding agent in New York City. Continue reading

6 business basics every real estate agent must learn

Running a successful business isn’t just about the big things, coach Verl Workman writes. Often, it’s about the small, incremental habits that add up over time. Continue reading

Top-producing agent Duane Richins brings RealD2D to Real

Drawing on his expertise in door-to-door sales, Richins founded RealD2D, a team offering coaching and training programs. These services focus on building client relationships, developing sales strategies and guiding decision-making. Continue reading

12 key steps for creating confident and effective buyer consultations

With buyer-broker agreements now standard operating procedure, team leader Carl Medford writes, a mandatory buyer consultation should be standard practice for any buyer’s agent. Continue reading

5 steps to crafting a winning buyer presentation

Better communication and better expectation-setting: that’s what a well-developed buyer presentation can create for you and your clients, broker Joseph Santini writes. Continue reading

How to create marketing that makes the phone ring

Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes. Continue reading

Leading agents at Carolwood form The Advisory team

Carolwood’s managing broker Nick Segal, alongside agents Shaun Alan-Lee and Jane Dorian, recently founded the white-glove service team, which operates in markets in Southern California and New York City. Continue reading

Truths, frustrations, rate cuts: Inman’s Top 5 stories of the week

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading