Pulse: Readers share their favorite real estate marketing campaigns

This week, our readers chime in with their favorite marketing videos and efforts. Have an example of your own? It’s not too late — we’re encouraging you to continue the conversation in our comments section. Continue reading

Constellation1 launches accounting, commission management solution

Real estate technology company Constellation1 is launching new software for back-office accounting tasks and commissions management. Brokers can use the new system in conjunction with all variations of commission splits and payout arrangements, elimina… Continue reading

Your script just flopped. Here’s what you probably did wrong

Do you know what it takes to make your scripts work like a charm? Bernice Ross goes through some common objection handlers for “I only want to work with the listing agent,” dissects which scripts are pure gold and which will be epic fails, and gives th… Continue reading

The Real Word: Do Americans want to live farther from neighbors?

In this edition of The Real Word, Bryon Lazine and Nicole White discuss new trends like fence renovations, shifts in home preferences and agents like Ryan Serhant building their brand in the real estate industry. Continue reading

10 smart closing gift ideas that clients will never forget

Jimmy Burgess rounded up his top 10 closing gifts that are working for agents right now (No. 10 is straight from his playbook). They’re highly personalized, memorable, shareable and relationship-cementing. Continue reading

These are the top LGBTQ real estate agents in North America

The LGBTQ+ Real Estate Alliance has unveiled its first-ever “Top Producers list,” which ranks agents and teams by sides and sales volume. Continue reading

Bowling alleys? Glam rooms? 6 luxury amenities buyers want now

From state-of-the-art gyms to custom salons and high-end sports courts, today’s luxury buyers are seeking more than just the finest fixtures and finishes — they want a resort-style destination to escape to. Here are a few trends cropping up in the luxu… Continue reading

Replacing yourself? 6 qualities to look for in a team CEO

Talent is everywhere — if you know what to look for. And when you’re hiring someone to replace yourself as team leader, the search might take a while — the stakes are higher. Here’s what you should look for when hiring a CEO to run your real estate tea… Continue reading

Pulse: What’s the best real estate marketing campaign you’ve ever seen?

What’s that one marketing campaign that really stood out to you (and still does, even years later)? This week, we’re inviting our readers to share their favorite marketing efforts — whether it’s their own or someone else’s. Continue reading

99 more blog ideas — for sellers

Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don’t limit yourself to blog posts. Continue reading