What time is most popular for home searches? The Real Word

This week: Byron Lazine and Nicole White offer insights on a “savagely unhealthy” housing market, longer homeownership tenures and the most popular time to search for homes. Continue reading

Flipsnack offers more than enough capability to stuff your marketing pipeline: Tech Review

Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There’s almost nothing it can’t create to make you look professional, tech-savvy and brand-forward. Continue reading

‘The Old Boys Network’: Relic or reality?

Just saying the phrase makes some roll their eyes, some foam at the mouth, and others shift into denial mode. What is the “Old Boys Network” and how can women beat the old boys at their own game? Continue reading

That’s not OK: The harassment women real estate agents face online

Be your authentic self online, they said. According to Rachael Hite, that’s easier said than done for many women in real estate who face judgment, harassment (and worse) just for posting. It’s past time to stop it. Continue reading

Men, we need to learn when to shut up

You may have the best intentions in the world and even consider yourself an advocate for women (I do). Sometimes, as I’ve learned lately, you just have to shut up and listen, says Jay Thompson, and right now is one of those times. Continue reading

‘Hon, can you get me a cup of coffee?’ Creating a more gender-inclusive working environment

Most of us bring certain expectations to our interactions with others, often based on our prior experiences or assumptions. By looking at our own unconscious bias and prioritizing tough conversations, we can ensure that everyone feels valued in the wor… Continue reading

Hiring an assistant? Read this first

You’ve probably been told that if you don’t hire an assistant, you’ll end up being the assistant. According to broker-owner Teresa Boardman, the truth is more complex, so making an effective first hire involves more thought and strategy than you may ex… Continue reading

Don’t fire that client! Set boundaries right from the get-go

Heading off frustrating experiences with demanding clients often comes down to the expectations you set from the beginning. In this Agent/Broker Perspective, Miami broker Anthony Askowitz offers hypothetical scenarios and advice on how to deal. Continue reading

From new agent to serial entrepreneur: How to build to scale

By definition, an entrepreneur organizes and operates a business (or several), takes on greater than normal financial risks to do so, and is willing to risk loss to make money. Real estate agents can be solopreneurs, intrapreneurs or entrepreneurs — th… Continue reading

‘I’m screwed:’ This broker’s real-life hacking horror story

We all need to figure out a way to live online — in the cloud — but we also need a way to survive if our systems go down. Broker Erica Ramus shares her true-life hacking horror story to help you protect yourself and your business. Continue reading