Level the playing field with budget-friendly agent support

It’s time for brokerages and teams to rethink how they support their agents, consultant Chris Pollinger writes, ensuring they are equipped to succeed in today’s competitive landscape. Continue reading

To promote Black homeownership, amplify Black Realtors

Cultivating efforts that improve Black homeownership rates, broker-owner Jemila Winsey writes, requires Black real estate professionals to take on leadership positions. Continue reading

Is your business on life support? Check the health of your database

Frustrated with a lack of leads or a lack of conversions? Troy Palmquist offers insights and tools to help you give your CRM a checkup. Continue reading

6 steps to driving growth through corporate social responsibility

When you get clear on your mission and your brand’s culture, The Agency’s Rainy Hake Austin writes, you can create positive and sustainable initiatives as you forge community partnerships. Continue reading

BHG Drakulich Realty recruits one of Nevada’s top large teams

Team Stevens, led by Lee Stevens, is one of the highest-earning teams in the state of Nevada, with $126.5 million in closed sales volume across 269 sides in 2023. Continue reading

This Black History Month, do more to promote Black homeownership

It’s incredibly frustrating to see how misunderstood and divisive DEI efforts are, broker Janel Randall writes. Real estate professionals work every day to debunk myths around Black homeownership. Continue reading

The real estate agent’s guide to crafting powerful client personas

Knowing who you’re talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting an effecti client avatar. Continue reading

WATCH: What commercial deals teach us about buyer commissions

U.S. commercial real estate commissions could show the way forward for residential buyer commissions. Joe Rath from Redfin, Russ Cofano of Collabra Technology, Ed Zorn from CRMLS and moderator James Dwiggins discuss how at Inman Connect New York. Continue reading

Mauricio Umansky’s top tips for retaining agents in 2024 

If you want to optimize agent performance and grow your business, Mauricio Umansky writes, lean in to fostering their talent, innovation and satisfaction. Continue reading

SERHANT. launches in Orlando with The Home Squad

The 16-member team led by Sarah and Mark Raumaker closed $86 million in sales volume last year and has sold more than $260 million in sales volume since its founding in 2018. Continue reading