The secret to making your clients love you: Save them money

Saving clients and prospects money is the best marketing you’ll ever do, trainer Bernice Ross writes. You’re building trust and creating an unbeatable personal connection. Here’s how to do it. Continue reading

Trending: TikTok sales, Meta fails and what actually works

From TikTok’s booming livestream sales to Meta’s latest privacy fumble, the rules of online engagement are shifting fast, digital marketing expert Jessi Healey writes. Discover what’s driving real results and what’s quietly tanking your reach. Continue reading

To move or not to move? A better way to handle the waiting game

Are your clients “waiting for the market to recover”? They’re often talking about fear and uncertainty, coach Darryl Davis writes. Ask these questions to shift from uncertainty to clarity. Continue reading

Struggling agents, 3 mins with Trump, ChatGPT revolution: Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

How changing demographics are reshaping the luxury market

As millennials and Gen Z take center stage in luxury homeownership, the industry will have to adapt to meet the needs of these buyers, Lindsey Harn writes. They want spaces that align with their values, needs and ambitions. Continue reading

From random to reliable: How to build a referral machine

The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are seven timeless, proven strategies that agents are using in today’s market to build their own referral networks. Continue reading

The price isn’t right? How to talk sellers through their concerns

Sellers don’t want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing. Continue reading

HomeServices selects Jimmy Burgess as new coaching exec

Jimmy Burgess, who has decades of experience in real estate and leadership, will serve as the chief coaching officer at HomeServices of America. Continue reading

How to use strategy, tech and real talk to keep deals moving

Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market. Continue reading