Tag Archives: technology

Will your chatbot get you canceled? 10 AI questions to ask

By Lee Davenport | July 2, 2024 - 8:00 am |July 2, 2024 Uncategorized

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Fair housing advocate Dr. Lee Davenport shares 10 questions to ask before adopting an AI-based chatbot or consumer-facing platform for your real estate business. Continue reading →

Ultimate SEO guide to promote your profile, master your market

By Marci James | July 1, 2024 - 8:00 am |July 1, 2024 Uncategorized

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Digital marketing expert Marci James offers tips to help you elevate your real estate website with backlinks and on-page SEO, improve your digital footprint and earn top-of-mind name recognition in your local market and beyond. Continue reading →

A ‘hawk tuah’ far: Why you need to leave this TikTok trend alone

By Rachael Hite | June 28, 2024 - 8:31 am |June 28, 2024 Uncategorized

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Trendy or tacky? “Hawk tuah” is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that’s a bad idea for your professional reputation. Continue reading →

Zillow, Redfin sent video user data to Meta, Alphabet, lawsuits charge

By Andrea V. Brambila | June 28, 2024 - 12:36 am |June 28, 2024 Uncategorized

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The complaints, filed by a San Diego resident, seek class-action status and accuse the real estate companies of violating state and federal privacy laws due to their use of third-party tracking pixels. Continue reading →

Lessen Copilot the latest in AI property management

By Craig C. Rowe | June 27, 2024 - 4:20 pm |June 27, 2024 Uncategorized

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The property management software company has released Copilot, an AI interface to streamline the creation and processing of work orders. Continue reading →

Sharran Srivatsaa says this is what agents should be doing with AI

By Matt Carter | June 27, 2024 - 9:00 am |June 27, 2024 Uncategorized

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President of The Real Brokerage says agents are living in a “small hinges swing big doors” world and that Inman Connect Las Vegas can help them learn a little skill that can move the needle a lot. Continue reading →

Zillow partners with Moody’s on multifamily rental data

By Jim Dalrymple II | June 26, 2024 - 6:22 pm |June 26, 2024 Uncategorized

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The partnership will give larger multifamily rental operators access to Moody’s data on topics such as rents, vacancies and inventory. Continue reading →

Mauricio Umansky on how to engage your online network 

By Mauricio Umansky | June 26, 2024 - 8:00 am |June 26, 2024 Uncategorized

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Engaging with your network is not a one-and-done proposition, Mauricio Umansky writes. It’s about consistent effort and effective communication. Continue reading →

RentSpree inks latest of 6 Texas MLS deals with San Antonio MLS

By Craig C. Rowe | June 25, 2024 - 5:36 pm |June 25, 2024 Uncategorized

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Software company RentSpree closed on its sixth Lone Star State MLS partnership by inking a deal with SABOR, the San Antonio Board of Realtors. Continue reading →

Meet the companies offering commission-sharing workarounds

By Jim Dalrymple II | June 25, 2024 - 9:00 am |June 25, 2024 Uncategorized

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NAR’s landmark settlement bars sellers’ agents from offering commissions to buyers’ agents in the MLS. A batch of new companies are stepping in to fill the void. Continue reading →