Blame ‘Ziltorfin’: CoStar CEO says competitors souring industry rep

During his latest ICNY appearance CoStar Group CEO Andy Florance chastised Zillow, Redfin and Realtor.com for prioritizing their bottom line to the detriment of buyers and listing agents. Continue reading

Closing gifts are no longer enough to win repeat clients

During Inman Connect New York, Client Giant founder Jay O’Brien explained his system for breaking out of a referral rut with an inventive client gifting strategy. Continue reading

Collabra and Bright MLS team to give agents ad tech

Bright MLS subscribers will now get free access to Collabra’s AdBuilder and SphereIndex tools, which can be used within Bright’s platform. Continue reading

‘Don’t ask it for the concept’: The limits of AI in real estate marketing

Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York. Continue reading

Mega-team Premiere leaps from eXp Realty to The Real Brokerage

Lead by David Keener, the team grew quickly with an agent-centric model that reinvested profits at 100 percent back into agent resources, and, like Real, operates without physical offices. Continue reading

Take the Inman Intel Index for January 2024

The Inman Intel Index goes beyond sentiment and trends by tapping into the real estate industry’s most engaged community. Add your voice to the industry’s most ambitious monthly survey today. Continue reading

Tech trends at CES 2024 point to transformational change

Smart home expert Brandon Doyle checked out this year’s Consumer Electronics Show, highlighting tech elements today’s homebuyers and homeowners want to know more about. Continue reading

No agent? Efizbo says no problem: Tech Review

One of a number of consumer-facing solutions that promises to minimize the role of the agent for the sake of efficiency, this platform still lacks some of the advanced technologies needed to advance the transaction beyond the reach of those licensed to… Continue reading

Too much too soon? AI is now ‘nearly ubiquitous’ in real estate

As many as 80 percent of agents are using AI to do things like write listing descriptions, but real estate leaders also have concerns about “guardrails” for the tech. Continue reading