‘Show people who you are, not what you do’ on Instagram and TikTok

Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram at Inman Connect Las Vegas. Continue reading

3 tips for luxury agents marketing listings on social media

Learn what attracts eyeballs to luxury marketing, and find out what you should know about marketing luxury listings today from luxury marketing experts working it in the field. Continue reading

Homeowners ‘jab’ at anti-vaxxers with divisive Halloween displays

One Twitter user showcased a series of human skulls situated next to front-yard gravestones inscribed with epitaphs such as, “Trusted Ivermectin more than science.” Continue reading

‘Instagram is probably the best bet’: 3 ways agents can win social media

Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding their niche, agents said during Coldwell Banker’s Gen Blue Experience. Continue reading

Under-the-radar lead generation ideas for agents stuck in a rut

Sometimes using the latest, cutting-edge tech tools is the way to go, but at other times, the old-school analog methods just can’t be beat when it comes to drumming up leads. Continue reading

How to win referrals and leads on Instagram in 2021

Instagram is one of the most powerful social networks in the world. But winning followers and referrals from the platform requires consistency and strategy. Continue reading

Twitter applauds as Berlin votes to wrestle apartments from landlords

“All those in favor of expropriating every house that Zillow owns, say aye,” tweeted one American as Berlin’s vote to seize 240,000 apartments rippled across the globe. Continue reading

TikTok for real estate: An Inman Handbook

For interested real estate agents looking to expand their marketing reach, it’s not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things. Continue reading

Agents are using TikTok’s popular ‘chopping dance’ as a marketing tool

The rise of TikTok has given real estate agents another social media platform — and a trendy new dance — to help promote their business. Continue reading