A 4.99% mortgage? This company says they’ll offer it soon

A week after announcing a new in-house mortgage product, Opendoor has another move up its sleeve — 4.99 percent mortgages. The company’s CEO said the offering has “obvious scale advantages.” Continue reading

From glass ceiling to glass cliff: Why women leaders still face an uphill battle

Women don’t lack the ability to lead, eXp’s Wendy Forsythe writes. What’s missing is the willingness of organizations to give them the same chance at success that men have long been afforded. Continue reading

Selling real estate is selling a story. Here’s how to do it right

For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences. Continue reading

Pulte wages war on Fed Chair Jerome Powell, blaming him for high home prices

The chair of the Federal Housing Finance Agency, Fannie and Freddie has spent the past day calling on Powell to step down, saying he’s responsible for high home prices. Continue reading

No, the Washington DC housing market isn’t crashing amid layoffs

A social media frenzy suggested government layoffs are tanking the housing market in the nation’s capital. But economists armed with data tell Inman it’s mostly business as usual in D.C. Continue reading

Bluesky or Threads? Go where your vibe thrives

Social media is shifting, Jessi Healey breaks down the differences between Threads and Bluesky to help you find the platform that fits your style and goals. Continue reading

3 multimillion-dollar mansions are at risk of sliding into the Pacific

Three mansions worth $12 million to $16 million in California are at risk of falling into the ocean after a post-storm landslide eroded cliffs in Dana Point. The story has sparked conversations about climate change and rising home insurance costs in th… Continue reading

Women are supporting women on Threads. Should you?

The Threads app has exploded with posts of Women Supporting Women, an effort for growing community and connecting with other like-minded women. Jessi Healey explains and advises real estate agents on how to participate. Continue reading

‘$100K jail cell’: Social media drags price point of Texas tiny homes

Is this mini-floorplan a sign of “shrinkflation” in housing? This month, the internet weighed in on Lennar’s idea of affordability at a tiny-home community in San Antonio. Continue reading

The internet fell hard for real estate in 2021. But can the love affair last?

Nearly three years after Saturday Night Live declared “real estate is your sex now” in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data. Continue reading