Tag Archives: twitter

5 ways to generate leads without listings websites

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Outside of buying direct leads, lead generation is possible through either marketing or prospecting, which require time, money and effort. Here are my top strategies for generating leads without listings websites.  Continue reading →

Talkin’ ’bout my generation: How to market to your client’s stage in life

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Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading →

Are brokerages keeping up with homebuyers’ online habits?

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46 percent of all real estate brokerages say “keeping up with technology” will be their biggest challenge in the near future. Continue reading →

A Mark Zuckerberg-linked firm is scooping up scores of apartments

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Iconiq has reportedly purchased more than 1,600 apartments in Seattle, Los Angeles and Denver Continue reading →

Hope, dream and fix it: What agents can learn from 2020 candidates

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President Donald Trump rode to success with a campaign slogan that appealed to our reptilian instincts, according to marketing experts, just as President Barack Obama’s “hope” campaign did. Debates will show us whether the current crop of candidates ha… Continue reading →

7 no-brainers for keeping it civil online

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It’s too easy to get distracted by a stray comment or provocation online and then get sucked into something that consumes you and your day. Like a bad one-night stand in a movie or drinking too much, you end up regretting it all, so it’s wise to practi… Continue reading →

Grammar Check: Q & A With Author Benjamin Dreyer

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In fact, Benjamin Dreyer would really prefer that I open this article quite differently. The longtime copy chief at Random House has made a career of helping authors like  E.L. Doctorow, Frank Rich and Elizabeth Strout replace such “wan intensifiers” a… Continue reading →

What Kim Kardashian can teach you about social media

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With 60 million-plus Twitter followers and 132 million Instagram followers, every move Kim Kardashian makes is captured, catalogued and commented on by her fans. What can you learn from this social media queen to improve your own feed? Find out here. Continue reading →