Outside of buying direct leads, lead generation is possible through either marketing or prospecting, which require time, money and effort. Here are my top strategies for generating leads without listings websites. Continue reading
As a giant flash of light streaked across the Missouri sky on Monday night, homeowners caught a glimpse of the meteor on their smart-home cameras. Continue reading
Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading
46 percent of all real estate brokerages say “keeping up with technology” will be their biggest challenge in the near future. Continue reading
Iconiq has reportedly purchased more than 1,600 apartments in Seattle, Los Angeles and Denver Continue reading
President Donald Trump rode to success with a campaign slogan that appealed to our reptilian instincts, according to marketing experts, just as President Barack Obama’s “hope” campaign did. Debates will show us whether the current crop of candidates ha… Continue reading
It’s too easy to get distracted by a stray comment or provocation online and then get sucked into something that consumes you and your day. Like a bad one-night stand in a movie or drinking too much, you end up regretting it all, so it’s wise to practi… Continue reading
In fact, Benjamin Dreyer would really prefer that I open this article quite differently. The longtime copy chief at Random House has made a career of helping authors like E.L. Doctorow, Frank Rich and Elizabeth Strout replace such “wan intensifiers” a… Continue reading
With 60 million-plus Twitter followers and 132 million Instagram followers, every move Kim Kardashian makes is captured, catalogued and commented on by her fans. What can you learn from this social media queen to improve your own feed? Find out here. Continue reading
These 20 memes, all from 2018, perfectly describe the crazy, everyday situations real estate agents find themselves in. Enjoy. Continue reading