Tag Archives: value proposition

10 ways brokers can elevate their agent recruiting game

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Get passionate and intentional about real estate recruiting, and see what a difference it makes in your real estate business, ERA’s Alex Vidal writes. Continue reading →

Want to add value? Go deep, tap your network, invest in real estate

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An array of industry experts gathered at Inman Connect New York to discuss ways to build new paths of business and add value to the consumer experience. Continue reading →

Coldwell Banker CEO Kamini Lane: How big is your ‘trust fund?’

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Know, like and trust should be watchwords for real estate agents. Coldwell Banker’s Kamini Lane offers insight into developing the trust that matters most to clients and colleagues. Continue reading →

Still standing: Realtor resilience for challenging times

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Need a pep talk? Coach Darryl Davis offers a little wisdom to help you remember your value and navigate the difficult waters of client service. Continue reading →

Ditch generic marketing: Convey your value with storytelling

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Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you’ve helped your clients. Continue reading →

The art of communicating value: Key strategies from top agents

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Dive into a discussion with industry leaders as they share valuable tactics for effectively communicating the value you bring to transactions. Continue reading →

Will uncertainty drive agents out? Maybe — but don’t let it be you

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After the National Association of Realtor’s proposed settlement, Coldwell Banker Realty President and CEO Kamini Lane offers 3 tips for agents amid commission compression chaos. Continue reading →

9 ways to define and communicate your brokerage’s value proposition

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Your brokerage’s recruiting strategy hinges on understanding and leveraging your unique value proposition, then communicating it to agents, writes growth expert Jim Turner. Continue reading →

Pick up the phone! Top team leaders on making it in a hot market today

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Renee Funk, Lance Lokan and Kris Lindahl said during Connect Now that teams should build themselves from within and keep in touch with their communities to stay afloat. Continue reading →

How to explain the value of a buyer’s agent to clients

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There are always clients who think they can just skip the buyer’s agent and work directly with the listing agent — saving money and steps. It usually stems from a misunderstanding on the buyers’ part, but it’s your job to win those clients over.
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