How I turn everyday market knowledge into scroll-stopping social content

Social media isn’t about creating something new, luxury agent Latham Jenkins writes. It’s about documenting your market, your land and your lifestyle. Continue reading

How local outreach and community events build trust and client loyalty

Building community isn’t about how long you’ve been in business; it is about how you show up with events, charity work and celebrating clients, says C21 broker Bruce Garber. Continue reading

Mortgage rates plummet to new 2025 low on anemic jobs report

Investors who fund most home loans are no longer wondering whether the Federal Reserve will cut rates this month, but by how much. At least three quarter-percentage point rate cuts are now expected this year. Continue reading

Evergreen Home Loans hiring to serve 29 additional states

After setting up shop in 11 new states, lender’s “strategic expansion into carefully identified markets nationwide” will include 18 additional states before next year’s spring homebuying season. Continue reading

Mortgage rates drop sharply as Powell shifts stance on rate cuts

Investors pushed bond yields and mortgage rates down Friday after Fed chair says policymakers are starting to see unemployment as a bigger risk to the U.S. economy than inflation. Continue reading

Outside lawyers, WSJ editorial board urge Trump not to fire Powell

Trump administration would probably lose court battle, lawyers reportedly advise White House, and markets would react badly, “The Wall Street Journal” warns. Continue reading

3 ways to protect the identity of a high-profile luxury homebuyer

Working with high-profile clients isn’t just about finding the perfect home, broker Kamran Zand writes. It’s about protecting their lifestyle, reputation and security. Continue reading

Selling real estate is selling a story. Here’s how to do it right

For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences. Continue reading

Home price growth rose seasonally in March, but continues to slow

The S&P CoreLogic Case-Shiller National Home Price NSA Index rose by 3.4 percent on an annual basis in March and the Federal Housing Finance Agency’s Home Price Index rose 4 percent. Continue reading

Patrick Carroll evades prosecution with mental health counseling

The multifamily investor has agreed to undergo mental health counseling and, in doing so, will not be prosecuted on felony charges by the LA County District Attorney’s Office, according to a pretrial hearing last week. Continue reading