The rise of AI fakes could erode trust in real estate marketing

AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed and adaptable is key to protecting your reach, reputation and relevance online. Continue reading

From TikTok to memes, the battle over who shapes culture

The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading

China considers something new — mandating a national property tax

The nation remains one of the few world powers without widespread taxes on real estate values. But that could soon change. Continue reading

Mortgage rates rising — no matter what the Federal Reserve does

Long-term rates have stayed in a narrow range for anther week, mortgages still close to 4.00 percent. However, two developing patterns suggest changes ahead, although information wars make it increasingly hard to understand anything. Continue reading