Redfin still seeing strong demand, but with fewer people in the pipeline

Redfin president of operations Scott Nagel said he doesn’t think the ongoing coronavirus outbreak will immediately drive down home prices. Continue reading

Social media is the greatest gift to agents: Ryan Serhant

Serhant, an agent and Bravo TV star, sells roughly a home a week through connections he makes on social media. Now he’s tackling TikTok. Continue reading

5 ways to generate leads without listings websites

Outside of buying direct leads, lead generation is possible through either marketing or prospecting, which require time, money and effort. Here are my top strategies for generating leads without listings websites.  Continue reading

Fair housing mistakes are rampant — are you getting it right? 

Follow these best practices to ensure that you’re not falling afoul of the federal fair housing laws. Continue reading

5 newbie marketing tactics that make you seem experienced

Almost everyone starts out their real estate career by reaching out to their sphere of influence, sending a business card and a handwritten note. Here are five strategies that will allow you to make those same contacts while emphasizing what you have d… Continue reading

Luxury agents need to be ‘smarter than the internet’

Brad Inman argued Wednesday morning at Luxury Connect that the real estate market today is dominated by change and that agents need to be smarter to thrive. Continue reading

3 ways I use tech to maintain (and deepen) client relationships

Integrate your personality, interests and passions with the latest tools and techniques to stay in touch with clients both personally and on a broadcast basis. It’s a winning formula that will help your business grow. Here’s how to do it strategically. Continue reading

Lead-generation game changer: How 60-second Instagram videos have transformed my business

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how M… Continue reading

Real estate vlogger slams NAR for failing to defend against iBuyers

“Why don’t you help us,” Frank Garay pleas of the National Association of Realtors in a video posted to YouTube Tuesday. Continue reading

WATCH: Why YouTube is a a ‘killer lead generation strategy’

Content marketing on YouTube can be a great way to generate quality business leads, says Keller Williams agent Karin Carr, who uses it to build her business. One of the biggest bonuses of this practice is that it’s free. Continue reading