5 newbie marketing tactics that make you seem experienced

Almost everyone starts out their real estate career by reaching out to their sphere of influence, sending a business card and a handwritten note. Here are five strategies that will allow you to make those same contacts while emphasizing what you have d… Continue reading

Luxury agents need to be ‘smarter than the internet’

Brad Inman argued Wednesday morning at Luxury Connect that the real estate market today is dominated by change and that agents need to be smarter to thrive. Continue reading

3 ways I use tech to maintain (and deepen) client relationships

Integrate your personality, interests and passions with the latest tools and techniques to stay in touch with clients both personally and on a broadcast basis. It’s a winning formula that will help your business grow. Here’s how to do it strategically. Continue reading

Lead-generation game changer: How 60-second Instagram videos have transformed my business

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how M… Continue reading

Real estate vlogger slams NAR for failing to defend against iBuyers

“Why don’t you help us,” Frank Garay pleas of the National Association of Realtors in a video posted to YouTube Tuesday. Continue reading

WATCH: Why YouTube is a a ‘killer lead generation strategy’

Content marketing on YouTube can be a great way to generate quality business leads, says Keller Williams agent Karin Carr, who uses it to build her business. One of the biggest bonuses of this practice is that it’s free. Continue reading

‘Nine is the ideal number of hashtags’ and 7 other tips for growing your audience online

Agents who want to take social media seriously should remember they only have a split second to engage with their audience. Continue reading

6 tips for making live video a win on YouTube or Facebook

Live video through social media is a fairly new concept for many people — and an intimidating one at that. It’s best to plan ahead to ensure smooth delivery. Here are some tips from my experience to help you do just that. Continue reading

What this YouTube feud can teach you about mentor relationships

Millions watched as the feud between beauty influencers Tati Westbrook and James Charles unfolded on YouTube. Love them or hate them, this debacle illustrates a powerful principle in mentoring relationships: Always treat your mentor well. Continue reading