Trending: Agents, it’s time to show your face (and find your voice)

From trending Reels to TikTok link tools and Instagram voice updates, the latest platform changes show a clear shift toward video, voice and human connection. Continue reading

Trending: National parks get spicy, TikTok gets inclusive

From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down. Continue reading

Trending: Fewer humans, more messages and maybe a Reels app?

Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human — but more connected — digital world. Continue reading

How to leverage YouTube to go from contact to contract in 17 days

Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days. Continue reading

NYC agent, YouTuber charged with attempted murder of police officer

Erik Van Conover, a former Nest Seekers real estate agent in New York and YouTube star, has been arrested and charged with attempted murder after allegedly striking a Bartlett, New Hampshire, patrol officer with his Jeep during a traffic stop, “Daily M… Continue reading

Trending: Community Chats, TikTok photos and LinkedIn video

Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands. Continue reading

Trending: LinkedIn levels up, TikTok tumbles and truth gets tricky

From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement. Continue reading

Trending: Duo’s demise, dislikes and the cost of comparison

Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental health and engagement. Continue reading

Agents on social media in 2025: ‘Just get out there and record’

In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media. Continue reading

Trending: Seeing Red (Book) and getting flashy on Bluesky

Real estate agents, stay ahead of the TikTok ban with expert advice from Jessi Healey. Explore alternatives like Xiaohongshu and Bluesky’s Flashes and learn how tools like YouTube Shorts can help you adapt and grow your marketing strategy. Continue reading