Tag Archives: lead conversion

A 6- to 24-month nurture-to-conversion plan for your leads

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The work doesn’t end once you have a lead. Here’s how to turn that possibility into profitability with a month-by-month conversion plan. Continue reading →

Leaning into winning seller leads, Fello puts your website to work: Tech Review

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Fello centers itself around a series of lead-capture website add-ons that can be easily customized, turned on and off, and fed into any number of integrated CRM solutions used by the brokerage, team or agent. Continue reading →

10 top-tier lead generation strategies (and how to convert ’em)

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What lead generation strategies should be your go-to choices for maximum lead conversion in 2023? Bernice Ross chooses from her best advice over the last year and offers you the most actionable, targeted solutions. Continue reading →

Talk to more people, land more leads with SignMore: Tech Review

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Whether paid for or earned, every lead is expensive, and services like SignMore, especially when backed by sharp tech and a solid strategy, can help ensure the money you’re spending on getting business ends up producing a return. Continue reading →

Keller Mortgage taps Mortgage Coach to convert more leads

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After conducting two rounds of layoffs, Keller Williams’ lending arm looks to grow its business by making a popular lead conversion tool available to all of its loan officers. Continue reading →

7 strategies that separate the winners and losers in a shifting market

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Growing right now means getting your mindset right and getting up to speed on the best tools for lead gen, writes coach and author Bernice Ross. Instead of sitting back and complaining about the challenges of today’s real estate market, here’s how to m… Continue reading →

5 gentle prospecting ideas for your team 

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Aggressive sales tactics are not for everyone. Coach Darryl Davis offers his best advice for launching softer, gentler prospecting strategies for your team Continue reading →

The secret to generating more ‘offer-ready’ buyers

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Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers “offer ready.” Continue reading →

5 tactics to convert referral leads like a Realogy ‘Masters Cup’ winner

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The brokers from this year’s winning Realogy teams, Dr. Susan Jenkins of Better Homes and Gardens Real Estate Native American Group and Nick Pasquini of Century 21 Redwood Realty, spoke with Inman about some of their secrets to success with converting … Continue reading →

Is HomeSmart’s tech worth the switch? A look at its client-first app: Tech Review

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HomeSmart Client is an app for buyers and sellers working with HomeSmart agents to search for homes, track sales and generally stay on top of their transaction. Continue reading →