Billion-dollar Bellevue brokerage joins ERA Real Estate

One of Bellevue, Washington’s oldest and largest family-owned brokerages RSVP Real Estate has joined ERA, according to a joint announcement on Thursday. The 400-agent brokerage serves consumers in King, Pierce and Snohomish Counties and has generated o… Continue reading

‘Coming Soon is a hot mess’: Here’s why it needs to change

Although it was originally designed to help consumers, “Coming Soon” has now become a fragmented and ill-defined status used to attract buyers with the false promise of an oasis of hidden home supply. Can it be reformed, or should it be retired? Continue reading

Inman Review: CORE Present transcends category with powerful sales, marketing tools

The result of the 2020 acquisition of DashCMA is CORE Present, a pristine example of what can happen to software when a creative entrepreneur is given proper industry support, trust and plenty of resources. Continue reading

NAR vs. DOJ: A timeline of the battle as it stretches into 4th year

An analysis of the association’s petition offers a step-by-step timeline of the events leading up to the DOJ’s launch of a new probe into NAR rules. Continue reading

Clients expect a tech-savvy agent: EXp chief marketing officer

EXp Chief Marketing Officer Courtney Chakarun explains how the cloud-based brokerage navigated a visual rebrand, international expansion and more during the pandemic. Continue reading

Who is your client? 4 personality types to watch for

Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day. Continue reading

Naming your team? Here’s why it’s crucial to get it right the first time

Finding the perfect name for your real estate team or brokerage is essential to success — and it’s become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding. Here’s how you can l… Continue reading

How to shift your marketing strategy in Q4 — and start 2022 right

Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that’ll help you meet your end-of-year goals and start 2022 on the right note. Continue reading

How to become the team that attracts top talent

Employees, team members, and agents have lots of choices. How do you become the team they choose? Here are the steps every team must take to attract top talent. Continue reading

Profit margins drop on fixer-uppers as flip sales ramp back up

Fix-and-flip investors have seen their lowest profit margins in a decade, with the typical return falling to 34 percent. Continue reading