Monthly Archives: September 2021

10 tried-and-true prospecting strategies that won’t fail you

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Prospecting can be an intimidating task for a lot of agents. However, there’s really no right or wrong way to prospect, and each of us has to choose what works best for our personalities and styles. Here are a few ideas to help you get started. Continue reading →

3 tech tools new agents should absolutely know about

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Are you familiar with CRM software and lead generation tools? What about AI? If you aren’t familiarizing yourself with the latest and greatest in tech, you’re missing out on an opportunity to kick your business up a notch (or two). Here’s what to know. Continue reading →

3 ways to dominate a neighborhood

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Owning a neighborhood takes time and commitment, and you need to find one that works for you. Once you do find the right “spot,” don’t hesitate to go all in, be creative and make it your own. Here’s how. Continue reading →

Recruiting new agents? 5 tips for making your brokerage stand out

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New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips. Continue reading →

Sellers putting faith in their Zestimate? 4 steps for getting real on price

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We’ve all encountered the sellers who think their Zestimate is the last word on pricing. Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing. Continue reading →

Can real estate teams and brokerages coexist?

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Brokerages are evolving to provide more specialized support to all stakeholders, including evolving teams, according to Adam Hergenrother. The brokerages that best understand the new rules of engagement will take teams the furthest. Continue reading →

Guests struggle to get VRBO refunds amid California wildfires

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The Caldor Fire has ripped through a popular travel region, but travelers say they’ve struggled to get their money back after booking trips to vacation rentals. Continue reading →

Individuals to get better shot at buying foreclosed homes

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The Biden administration wants to give owner occupants a better shot at purchasing homes repossessed by HUD, Fannie Mae and Freddie Mac. Continue reading →

‘Never say never’: How to become a successful female broker-owner

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Women face added barriers in their journey to the corner office — such as sexism, a lack of resources and leadership training, and self-doubt — that keep them on the sidelines of the industry. Real estate leader Lori Namazi shares how women can establi… Continue reading →