3 assets every agent needs to tackle a changing housing market

Although market shifts can sometimes be accompanied by uncertainty, when agents are equipped with the right tools and resources, they are better prepared to prosper in the real estate business no matter what conditions the market presents. Continue reading

Evolve your Instagram marketing strategy for maximum reach

Social media equates to a free platform to engage with current and potential clients. It’s also a creative outlet and should be entertaining for you, too. Top performers share their advice on how to do just that. Continue reading

They wanted a different and powerful marketing tool. Here’s what they found.

Studeo is a permanent and vital part of their tech stack. As Saunders said, “It’s more essential when used creatively than any other marketing tool we’ve used to date.” Continue reading

9 must-do’s before your next open house

Hosting a truly memorable and effective open house requires more than slapping up some signs and throwing open the front door. According to coach Darryl Davis, it starts well before the open house when you set your intentions and prepare the home. Continue reading

LGBTQ+ Real Estate Alliance calls on RPAC to adopt ‘Article 10 Rule’

In the wake of Florida Realtors’ support of anti-LGBTQ Gov. Ron DeSantis, the LGBTQ+ Real Estate Alliance has called on NAR and RPAC to evaluate political candidates’ credibility using the group’s Article 10 anti-discrimination provision. Continue reading

The agent replied to a fishy email. Then Michael Jackson showed up

Over five years, Zar Zanganeh, then a young agent with Las Vegas Sotheby’s International Realty, nurtured a relationship with the musician until his death in 2009. In the process, he inked deals for Jackson, Brittney Spears and Prince, whom he was aske… Continue reading

Bidding wars fall to lowest level of pandemic as mortgage rates inch up

Only 44.6 percent of offers written by Redfin agents in August faced competition, the lowest rate since April of 2020, according to new data released Friday. Continue reading

This is not a drill: A new, unfriendly housing market is already here

The housing market is the last sneaker to drop in the sagging economy. Real estate was in a lucky place during the pandemic, but in the last few months, it has gone over to the dark side. Continue reading