Author Archives: Carl Medford

Is removing Days on Market and price history a good idea or not?

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Team leader Carl Medford looks at the Clear Cooperation debate through the lens of a simple question: “What’s best for the consumer?” Continue reading →

Only 29% of agents are doing deals. Here’s how to be one of them

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From underqualified agents to mindless recruiting practices, team leader Carl Medford outlines the things that need to change in order to elevate the industry. Continue reading →

Maximizing a ‘3rd place’: 3 keys to building relationships that transact

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Third places, where people gather for face-to-face social interaction, offer an opportunity for real estate agents in our increasingly fragmented and isolated society, team leader Carl Medford writes. Continue reading →

To sell or not to sell? Homeowners reprioritize reasons for waiting

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What are the root causes of the ongoing listing lock-in effect? Team leader Carl Medford looks at seller attitudes and how to tap into the percentage of homeowners who are willing to move. Continue reading →

24 gifts real estate agents actually really want for Christmas this year

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Forget gadgets and swag. According to team leader Carl Medford, what Realtors really want right now are well-behaved children at open houses, punctual contractors and, well, an end to 2024. Continue reading →

Clearing up lingering confusion over the Clear Cooperation Policy

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This year, Realtor devotion to fiduciary duty has been openly questioned, team leader Carl Medford writes. Is this the time to adopt a policy that appears to undermine consumer interests? Continue reading →

Can you hear me now? 5 strategies for nailing listening appointments

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The National Association of Realtors’ commission settlement has been finalized, Carl Medford writes, so it’s more important than ever to listen carefully to homesellers’ concerns and questions. Continue reading →

5 key steps for getting 5-star raving reviews on your service

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If you want a positive review, writes mega-team leader Carl Medford, you need to earn it by far surpassing clients’ expectations and communicating with them about the review process. Continue reading →

What The Opportunity Report says about organized real estate

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Carl Medford analyzes the new Opportunity Report to see what it means for organized real estate, state regulatory agencies and key stakeholders in the second part of his series. Continue reading →

What The Opportunity Report says about commission compression

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The sequel to the 2015 “DANGER Report” details 20 opportunities in a changing industry. In the first of a 2-part series, Carl Medford applies its findings to agents, teams and brokerages. Continue reading →