Brokerages that oppose CCP don’t want transparency: Medford

We need a fully transparent system that favors the consumer, not the broker, team leader Carl Medford writes, so that buyers and sellers can feel confident when transacting real estate. Continue reading

Conflict can be a good thing. Here’s how to keep it from becoming toxic

Disagreements are inevitable in business. Team leader Carl Medford has sussed through much research to bring you seven ways conflict can be a good thing and nine tips for keeping it healthy. Continue reading

4 keys to maintain healthy communication with clients, teams

Communication doesn’t have to be fancy, team lead Carl Medford writes, but it does need to be proactive. Find out how to reach out more often. Continue reading

Is removing Days on Market and price history a good idea or not?

Team leader Carl Medford looks at the Clear Cooperation debate through the lens of a simple question: “What’s best for the consumer?” Continue reading

Only 29% of agents are doing deals. Here’s how to be one of them

From underqualified agents to mindless recruiting practices, team leader Carl Medford outlines the things that need to change in order to elevate the industry. Continue reading

Maximizing a ‘3rd place’: 3 keys to building relationships that transact

Third places, where people gather for face-to-face social interaction, offer an opportunity for real estate agents in our increasingly fragmented and isolated society, team leader Carl Medford writes. Continue reading

To sell or not to sell? Homeowners reprioritize reasons for waiting

What are the root causes of the ongoing listing lock-in effect? Team leader Carl Medford looks at seller attitudes and how to tap into the percentage of homeowners who are willing to move. Continue reading

24 gifts real estate agents actually really want for Christmas this year

Forget gadgets and swag. According to team leader Carl Medford, what Realtors really want right now are well-behaved children at open houses, punctual contractors and, well, an end to 2024. Continue reading

Clearing up lingering confusion over the Clear Cooperation Policy

This year, Realtor devotion to fiduciary duty has been openly questioned, team leader Carl Medford writes. Is this the time to adopt a policy that appears to undermine consumer interests? Continue reading

Can you hear me now? 5 strategies for nailing listening appointments

The National Association of Realtors’ commission settlement has been finalized, Carl Medford writes, so it’s more important than ever to listen carefully to homesellers’ concerns and questions. Continue reading