How to get buyers to sign a buyer-broker agreement (and actually thank you for it)

A signed agreement doesn’t hold a buyer hostage; it’s a tool that explains your duties and obligations to them. Broker Holly Brink tells you how to position it with confidence and clarity. Continue reading

10 summer holidays that make perfect pop-by moments

Looking for fresh ways to connect with clients this summer? Holly Brink shares plug-and-play ideas for thoughtful, fun, low-cost touches that build trust and spark conversation. Continue reading

Facebook Marketplace: The effective tool most agents skip

Holly Brink shares agent Abby Goodell’s no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform. Continue reading

5 real-talk tips for retaining real estate agents in 2025

Tailor your outreach and communication to the individual agent so that you’re providing what they need to thrive, broker Holly Brink writes. Continue reading

13 tasks real estate agents can delegate to technology (beyond AI)

From lead nurturing to mileage tracking, broker Holly Brink helps you lighten your admin load and reclaim your time by handing rote tasks off to tech. Continue reading