Author Archives: Latham Jenkins

How I turn everyday market knowledge into scroll-stopping social content

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Social media isn’t about creating something new, luxury agent Latham Jenkins writes. It’s about documenting your market, your land and your lifestyle. Continue reading →

Selling real estate is selling a story. Here’s how to do it right

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For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences. Continue reading →

Listing Lesson: Revering and marketing an iconic guest ranch

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Learn how Jackson Hole, Wyoming, luxury broker Latham Jenkins put together a marketing narrative that achieved extraordinary results. Continue reading →

How to shoot your own listing videos and photos on the iPhone

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In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips for using your iPhone to capture stunning, high-qual… Continue reading →

Listing Lessons: How I marketed a multimillion-dollar ranch and generated massive media coverage

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The Jackson Hole Ranch is a 233-acre wilderness of unparalleled beauty that presented a host of challenges when creating a listing strategy. Find out how Jackson Hole, Wyoming agent Latham Jenkins engaged his marketing expertise, media outreach and pro… Continue reading →

What’s happening in today’s luxury real estate market?

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A luxury real estate broker shares his take on the market, what he’s seeing in his neck of the woods, plus how he’s pivoting his focus to get more sellers. Continue reading →