Author Archives: Marian McPherson

Buyers turn to the resale market as builders abandon price cuts

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Rising existing-home inventory is thwarting homebuilders, who are now slowing permits and starts — and backing off from hefty incentives. Continue reading →

Mortgage group: Affordability woes could end the American Dream

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The National Association of Mortgage Brokers (NAMB) is ringing the alarm with its latest white paper, saying affordability is stopping Americans from achieving life milestones like homeownership and starting families. Continue reading →

Homes.com moves toward filterless search with AI assistant

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CoStar debuted Homes AI on Tuesday, its home search assistant that guides homebuyers through Homes.com listings and proprietary market data with natural language. The tool will be added to other CoStar-owned sites later. Continue reading →

Feeling presidential: Real estate’s biggest new hires and moves

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Fathom Realty, SERHANT. and other industry brands made moves last week, appointing new presidents and leaders to lead their growth efforts. Continue reading →

What you need to know about the House’s new affordability bill

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The House of Representatives passed the Housing for the 21st Century Act on Monday, which aims to improve affordability through a series of zoning, financing and regulatory overhauls. Continue reading →

Affordability reaches 4-year high after January rate drop

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Softening rates opened the door for 4.8 million borrowers to refinance their mortgages in January, the highest level in four years. However, affordability levels remain below pre-pandemic levels. Continue reading →

HomeServices CEO on private listings: ‘Is it ultimately better for the consumer?’

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At Inman Connect New York, real estate executives Chris Kelly, Stuart Siegel and Joe Skousen discussed artificial intelligence, consolidation and whether private listings help consumers. Continue reading →

RealScout scores a hat trick with massive AI-led update to platform

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California proptech leader RealScout has released a trio of updates geared at helping agents optimize their MLS search and navigate client follow-ups with greater ease and precision. Continue reading →

AREA leader: The real estate industry is ‘awash with non-professionals’ and ‘has to change’

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At Inman Connect New York, American Real Estate Association co-founder Jason Haber spoke about real estate’s reputation and why there’s room for two national real estate trade groups. Continue reading →

CMOs advise: Don’t let artificial intelligence ‘replace’ your voice

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Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology. Continue reading →