How agents can win the AI-driven holiday marketing season

This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there, too, Jessi Healey writes. Holiday marketing for real estate agents means adapting fast, buildin… Continue reading

Instagram’s 3 new updates get personal. Too close for comfort?

Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes. Continue reading

Here’s every AI platform real estate agents need to know about in 2023

Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there’s so much more to explore. Continue reading

America’s Hottest Neighborhoods: Willow Glen in San Jose, California

Robust work-from-home policies amid the pandemic and an upcoming development by Google, as well as other charms, make Willow Glen an enviable place to live. Continue reading