South Florida association launches consumer education ad campaign

Titled “Perfect Strangers,” the latest commercial is part of Broward, Palm Beaches & St. Lucie Realtors’ stated goal of creating a national movement to change how consumers think of real estate agents. Continue reading

Century 21 celebrates ‘The Joy of Home’ in Times Square campaign

Despite the year’s challenges, Century 21 is focusing on the bright side with its latest ad campaign, “The Joy of Home.” The campaign includes a one-minute commercial, five print and digital ad variations and two Times Square billboard placements, whic… Continue reading

Be everywhere with Adwerx’s latest digital advertising solution

Adwerx’s new product involves customers being able to showcase their brands, messages and services on alternative public digital displays, such as retail map kiosks, bus stop screens, office building information panels, digital billboards and anywhere … Continue reading

Cordless Media inks new deal with web advertising behemoth

Cordless Media’s products are designed for companies trying to reach the real estate brands, home buyers, moving companies, investors and other entities in real estate verticals. Continue reading

Opendoor explores the possibilities of a move in new ad campaign

The campaign dubbed “This is a Door” pays tribute to the unexpected possibilities that go along with turning a new chapter in life, such as weddings, having babies and adopting new pets. Continue reading

RE/MAX launches ad campaign highlighting the agent’s value

With the tagline, “The right agent can lead the way,” the campaign includes broadcast spots and digital assets that emphasize RE/MAX agents as experienced real estate professionals equipped to help consumers through any market. Continue reading

Agents baffled by confusing new Facebook property listing policy

Facebook parent company Meta announced on Dec. 29 that users will no longer be able to share listings on Facebook Marketplace with their business profile, a change that drew agent ire. Continue reading

71% of consumers expect personalized service. Here’s how to deliver

Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound. Continue reading

Luxury Presence unveils new lead-generation features

The Los Angeles-based real estate marketing company Luxury Presence has released a three-pronged set of lead-gen add-ons designed to help real estate agents find and secure leads. Continue reading