Create a brand that brings in your dream clients

Building a brand can seem overwhelming if you don’t know where to start. From figuring out your niche to building a website, there are many things to consider when it comes to real estate branding. Continue reading

How to be the expert your clients need right now

With a sea of agents conducting business online, how can you stand out from the crowd? Rise above fear, build community, and be the leader your clients need. Here’s how. Continue reading

Cost of marketing on Facebook, Instagram falls during pandemic

Homesnap has found that with more people online, the cost of clicks and impressions on certain platforms is going down during the crisis. Continue reading

How real estate vendors can leverage the 6 stages of intent

In the world of B2B marketing, making connections with your audience can feel impersonal. But your audience is still made up of people. These people have needs, and when your product, solution or service can speak to those needs clearly and compellingl… Continue reading

What’s the best digital marketing strategy for you?

In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the critical value of a personal brand, and how best to communicate it online. Continue reading

I know who we R. Does the National Association of Realtors?

Did you know that two-thirds of Realtors are women? Did you know about only 4 percent of members are under 30? Did you know that the median age for a Realtor is 54? You would never guess by looking at NAR’s advertising campaign. Continue reading

We asked, they answered. Here are the 5 things top agents want from technology in 2020

As we head into a new decade, it’s important to acknowledge the massive real estate industry shifts that are taking place. Most notably, power is shifting from large brokerages to top producing agents and teams, and this is creating a great divide, wit… Continue reading