RealScout and Agent Image partner to steal Zillow leads — and give them to you

Agent Image has partnered with RealScout to integrate lead generation and nurturing tools into their ACCESS website platform, helping agents compete against national portals like Zillow. Continue reading

From search to sold: Mapping the client journey through your website

Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice. Continue reading

Why most real estate blogs fail (and how to drive traffic with yours)

Marketing expert Jon Krabbe deconstructs the common mistakes you might be making and offers a smarter content plan for your blog. Continue reading

Inman announces the newest members of the 2025 Golden I Club

Inman shines the spotlight on the industry’s top luxury agents and brokers by announcing the 2025 Golden I Club winners. Continue reading

5-second rule: What a homepage needs to make visitors stay

Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture. Continue reading

Inman announces the 2025 Golden I Club finalists, celebrating the leaders in luxury real estate

Inman shines the spotlight on the industry’s top luxury agents and brokers by announcing its 2025 Golden I Club finalists. Continue reading

The website is just the start: SEO strategies for real estate

Marketing expert Jon Krabbe offers guidelines for ensuring that your website isn’t just beautiful — but also easy for potential clients to find. Continue reading

Dolly Lenz tells agents to ‘stay in your clients’ pants’

Lenz’s point — not to be taken literally — was to be in constant contact with clients and aware of what they do on a day-to-day basis and what they need, all of which impacts how they buy and sell real estate. Continue reading

RealScout releases Search Links, first major update to Pro+ platform

California-based proptech leader RealScout has launched the latest addition to its award-winning suite of lead generation tools. The new product, Search Links, enables agents, teams and brokerages to distill popular home search parameters — such as lis… Continue reading

All the glamour in store for guests at Inman Luxury Connect 2022

Big names attending Luxury Connect are itching to share their secrets with the rest of the Inman community. Read on for the details of what’s in store for attendees. Continue reading