In an Inman exclusive, the luxury CEO talked about the Compass-Anywhere merger, mortgage rates, and real estate consolidation. Serhant will be at Inman Connect next week. Continue reading
A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them. Continue reading
The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates your expertise, educates prospects and builds trust, Derek Carlson writes. Continue reading
Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have. Continue reading
That viral tax hack might tank your business, CFP Amanda Neely writes. Here’s how to tell the difference between entertainment and actual financial guidance and why your follower count won’t save you. Continue reading
Find out how real estate agents are using ChatGPT and other AI chatbots to save time, sharpen strategy and compete like top producers. Continue reading
Accountability and genuine transparency are still missing from NAR’s communications, coach Darryl Davis writes, and Realtors deserve better. Continue reading
In a new survey, 97 percent of brokerage leaders said their agents are using AI. Real estate professionals use the tech to write listing descriptions, manage marketing campaigns and more. Continue reading
Ahead of Inman Connect New York, Howard Hanna Real Estate Services CEO Hoby Hanna mused on the Compass-Anywhere merger, consolidation and why he’s resolute in his fight against Clear Cooperation. Continue reading
Diversity isn’t a flaw in the American experiment, Darryl Davis writes. It’s the founding blueprint, and real estate professionals have a role to play as doorkeepers of the American dream. Continue reading