End the year strong: 5 smart ways to spend your marketing dollars

August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here’s how. Continue reading

3 looming shifts that could change real estate

Increased regulatory enforcement and the ending of IC status are just a few of the possible changes that could greatly impact the way we do business. Here’s what agents should prepare for. Continue reading

Start here: 9 skills agents need to nail from the start

Most fledgling agents fail because they don’t master the business fundamentals and build on those fundamentals throughout their careers. If you’re new to the industry, focus on complete mastery of these skills first. Continue reading

QUIZ: Will you make it in real estate? 10 questions that predict new agent success

Are you new to the real estate business and would like to know your odds of succeeding? (Or maybe you’re just asking for a friend?) Answer yes or no to these 10 questions, and see how you score on the “most likely to succeed” scale. Continue reading

Did Biden just upend licensing and education requirements nationally?

President Biden’s latest executive order could impose an unnecessary burden on those who seek to do business in a different state. Here’s how it can impact the real estate industry. Continue reading

Beware of weak agents: 5 scenarios that can cost your sellers big money

Even in today’s crazy market, weak agents can still cost their sellers plenty of money and opportunity. Here are five case studies that illustrate how costly working with a bad agent can be. Continue reading

Is this the right fit? Here’s how to bet on the right brokerage

As a new agent, choosing a brokerage is a vital and nerve-wracking decision. To help ensure a good fit, print out these questions, and make sure to ask them during your interview. Continue reading

Stand out to win! How to make your buyer’s offer jump off the page

With a barrage of impressive, over-asking offers flying in, how can your buyers stand out? It’s no easy task, but these tips and strategies from the pros can help move your clients to the top of the list. Continue reading

Compensation errors, wrong hires and other costly mistakes team leaders make

Having the right team can be a major boon to your business — provided you take steps to avoid these 10 mistakes that can undermine your team’s success.  Continue reading

Looking for leads? Tap into these digital door-knocking strategies

Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those who are relying on more traditional digital or print marketing strategies. Continue reading