Tag Archives: brand identity

RE/MAX announces ‘digital-first’ RE/BRAND of iconic logo

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Company drops name from its iconic balloon logo, streamlines RE/MAX wordmark to give agents more flexibility with focus on modernizing the brand. Continue reading →

Mauricio Umansky on building a brand-centric brokerage culture

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Whether you’re struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency’s Mauricio Umansky offers insights from his own brand-building experience. Continue reading →

8 steps to launching your personal brand as a new real estate agent

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Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise. Continue reading →

8 essentials to give your brand the ultimate curb appeal

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Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market. Continue reading →

Want to level up in 2022? 5 ways to approach growth

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If you want to level up in 2022, first, slow down. Think carefully about the past year — what worked, what didn’t, what could’ve used a little improvement — and then start carving your path to growth one step at a time. Continue reading →

WATCH: How to develop your brand’s point of view

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Jessica Swesey, partner and chief marketer at 1000watt, took the Inman Connect Las Vegas audience through a set of exercises that challenged the crowd to think deeply about what makes their brands unique. Continue reading →