As Coldwell Banker embarks on a new branding effort, Chief Marketing Officer David Marine advised agents to be authentic and to differentiate themselves from their peers. Continue reading
This week: Byron Lazine and Nicole White are joined by special guest Tom Ferry offering insights on marketing to millennials and expanding your brokerage’s end-to-end capabilities. Continue reading
Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There’s almost nothing it can’t create to make you look professional, tech-savvy and brand-forward. Continue reading
Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind. Continue reading
Coldwell Banker was the most recognizable brand, with 91 percent of survey respondents correctly identifying the brokerage’s logo. But which real estate brands are the least recognizable? Continue reading
Effective personal branding showcases your skills and experiences and helps you stand out from the competition and build trust with clients. Agents need to embrace personal branding and control their online presence now more than ever. Here are three s… Continue reading
Here are seven memorable ways to deepen your relationships with past clients, create raving fans and generate more referrals. Continue reading
Veteran chief marketing officer Cara Whitley and independent broker-owners Vanessa Bergmark and Kofi Nartey know firsthand the challenges and rewards of a successful rebrand. Here are their tips for getting it done. Continue reading
A podcast does more than just entertain. When done right, it can communicate real value to your listeners and eventually, turn them into clients and referrals. So, if you want to get in the game of creating a podcast, here are some tips to get you star… Continue reading
Top real-estate agents gave their insight into building a personal brand at a Connect Now session on Tuesday. Continue reading