Tag Archives: Branding

Using community engagement to build your personal brand

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Investing time and effort into community involvement, The Agency’s Rainy Hake Austin writes, is a powerful strategy for personal branding in luxury real estate. Continue reading →

3 ways agents can effectively brand boutique buildings

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Real Director of Marketing Md Kamruzzaman writes that in today’s crowded marketplace, even boutique buildings need a distinct brand identity to stand out and attract buyers and tenants. Continue reading →

Kris Lindahl Real Estate featured in ‘Call of Duty’ ad campaign

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Twin Cities broker-owner Kris Lindahl has been making headlines with a one-of-a-kind collaboration for Call of Duty’s latest game. Here’s how solid branding — and intellectual property protections — made the deal happen. Continue reading →

Balance franchise brand autonomy with consistency

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Commit to your franchise’s brand standards while keeping your own individual identity to build a real estate business that resonates both locally and globally, The Agency’sTara Scholl-Gettles writes. Continue reading →

Be different. Be special. Be the expert your clients need now

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Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it will make selling real estate a far more interesting and enjoyable career. Continue reading →

Tyler Mount on agent authenticity, poker and the best steak in Vegas

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The three-time Tony Award winner will appear at Inman Connect Las Vegas later this month to share his expertise on branding, marketing and developing the confidence in life to be yourself. Continue reading →

7 things that make real estate agents look unprofessional

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As a real estate agent, your reputation can make or break your business. Christy Murdock shares seven things that can significantly damage your professional image and what you can do to avoid them. Continue reading →

Brand boost: How to harness AI for quick and easy design elements

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Need to create a more pulled-together look for your brand while working with a limited budget? Rachael Hite shares tips to put tech to work for a cohesive design. Continue reading →

How diversity can enhance your growth and enrich your business

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Diversity is the way of the future, writes The Agency’s Mauricio Umansky. Here, he unpacks the advantages of intentionally building a diverse team for your clients, your agents and your business. Continue reading →