Rocket Homes tech chief unpacks ‘Explore Spaces’ visual search tool

Rocket Homes Chief Technology Officer John Fair told Inman the tool has already resulted in users spending nearly twice as long on the lender’s website and returning six times more frequently. Continue reading

How to run your real estate business with a CEO mindset

Stop immersing yourself in the day-to-day of your business. CEO Sean Frank shows you how to take on a high-level perspective and run your business like an executive. Continue reading

Side and Blended Sense announce video promo pilot program

The two organizations are involved in a pilot program in which Side teams, who are branded independently, can choose to work with the creative agency in building promotional videos for use across multiple marketing channels. Continue reading

‘It’s an arms race’: How portals are adapting to the commission crunch

The upending of NAR’s cooperative compensation rule is a double-edged sword for Zillow and its rivals, experts told Inman. These are the tools and tactics they’re adopting to suit the moment. Continue reading

Is NAR a positive force? 7 out of 10 real estate agents want to know

These increasingly uncertain attitudes among agents in March were a departure from brokers, who were more likely to tell Intel that they still view the National Association of Realtors positively. Continue reading

At long last — down payment assistance is finally cool

By making homeownership more affordable, Bernice Ross writes, DPA enhances the value agents bring to the table and plays a vital role in helping those who might otherwise be excluded from the housing market. Continue reading

9 strategies to move past lawsuit fatigue and get back to business

We’re all in this together, writes coach Darryl Davis, so here’s how to avoid burnout and frustration by charting a path forward for your real estate business. Continue reading

Recruiting War ’24: Commission suits loom over the fight for talent

Industry members see commission suits as one of the top recruiting challenges of 2024. But brokers who can target and elevate middle-tier agents might have an opportunity. Continue reading