How high-impact marketing accelerates agent success

Worried about recruiting and retention? Your agents hold the key to your brokerage’s success, and you hold the key to theirs through exceptional marketing, Doora Creative Director Janet Pozos writes.
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Read the signs to make your door knocking more effective

When you’re out door knocking, reading the signs can give you insight into the needs and concerns of the people you meet, writes agent Ernesto Vargas. Continue reading

Meet Inman Connect’s top marketing and customer experience experts

Meet the expert speakers joining us at Inman Connect who specialize in customer experience, branding and marketing strategies for real estate. Continue reading

Ginger Wilcox isn’t interested in stepping into Sherry Chris’ shoes

With 30 years of experience at some of the world’s most recognizable brands, the newly-minted Better Homes and Gardens Real Estate president spoke to Inman about settling into her new role. Continue reading

Avoid a Tori Spelling moment by finding the humanity in clients

An LA Realtor recently found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. Southern California broker Troy Palmquist shares what that mistake can teach you about how you communicate.
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4 do’s (and 4 don’ts) for mastering the art of giving feedback

While the process of being critiqued is never fun, team leader Carl Medford writes, it is frequently the pathway to the next level of performance and is critical to the overall health of personal relationships and organizations alike. Continue reading

‘A natural progression’: Pinnacle goes West with 1st California team

Pinnacle Realty Advisors, the brokerage-as-a-service company, has opened operations in California choosing the Bay Area as a base for its initial team, according to an announcement. Continue reading

Will the second quarter of 2023 match real estate’s Q1 meltdown?

Major real estate companies began reporting Q2 earnings this week against a backdrop of high rates, low inventory and a sluggish economy. Analysts shared what they’re watching with Intel. Continue reading

How ‘computer vision’ is disrupting real estate, 1 listing photo at a time

As ChatGPT reimagines how agents write, computer vision extracts data from millions of images to tell deeper stories about home, Restb.ai Chief Product Officer Nathan Brannen tells Intel. Continue reading