Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more. Continue reading
The team model has been experiencing growth in recent years, but what are team members struggling to overcome in a post-pandemic “new normal”? What challenges do teams face now? Continue reading
With inventory starvation, agents need to explore all possibilities to gain more listings — and FSBOs are ripe for the picking. Here is a novel way to get in front of potential (and actual) FSBOs and rake in the referrals. Continue reading
With the addition of The Forney Group, eight more agents will be added to HergGroup Indianapolis’s ranks, and roughly $70 million in sales volume. Continue reading
Three months after its debut, RE/MAX’s artificial intelligence-powered First app has resulted in 33,000 more listings for agents according to the company. Continue reading
From the flexibility to work anywhere and saving valuable time to grappling with a tough seller’s market, here are the biggest changes the pandemic forced, according to our readers. Continue reading
In this listing story, Anthony West shares how confidence and a strong understanding of the market’s inventory are key to your success as a real estate professional. Continue reading
Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here’s how we’ve leveraged technology in a way that’s most beneficial to potential tenants. Continue reading
In this industry, collaborating with others instead of doing everything on your own pays off. Find out how Douglas Elliman’s Jay Phillip Parker learned that real estate works best when it’s collaborative and cooperative. Continue reading
Restorative, anti-racist education does not replicate harm and dehumanization through excessive isolation and dismissive practices. Rather, it supports transformative, authentic change so that fair housing is truly realized by all. Continue reading